SEO Trends That SEO Specialists Must Know

SEO Trends That SEO Specialists Must Know

By Lani Smith


Persistent algorithm improvements over the years reflect Google's approach to SEO: forward-thinking and practical. What works usually transitions to evolution and what does not work fades away. The reputable search engine's enormous success can perhaps be attributed to their bold demeanor in conceiving revolutionary products and services for the digital consumer.

Do these persistent alterations and innovations influence the online market? Of course. Truth is, these alterations practically impact everyone. It is only the large of population of optimisers and marketers, however, who need to confront the bulk of added work to stay updated with Google's abrupt stream of changes.

After creating a major online commotion with the introduction of Google Panda in 2011, Google yet again releases a new set of features that strive to enhance existing SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovative concepts, the Web marketer must always be up to date with the latest trends. After all, dealing with Google's fluctuating standards only means staying updated with all the recent updates. To come up with an interesting SEO strategy, you must first explore current SEO trends to satisfy basic SEO requirements.

Listed below are vital SEO topics that can help you learn more about Google's algorithm changes this 2012.

Retargeting Your Clients This latest ad innovation from Google's Display Network devastates the confines of typical online promotion. Instead of buying ads to appeal to customers, you now are gifted with the privilege to follow your potential customers and previous clients and own the ability to present certain ads to this particular audience, wherever, whenever you wish. The best part is that you have control over your advertisements. You decide what ads to show, when to show it and who to show it to.

Social Plus Search Google dares to overhaul the SEO scene with its new feature, Search Plus Your World. Although previously accused of spiking up excitement for its own social networking platform Google+, Google proves how it can firmly accentuate the importance of social media by allowing Search Plus Your World to create a fusion between social and search and highlighting social media relevance by incorporating social signals into public web viewing.




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