If you are doing PPC advertising, then you already know how critical your ad copy needs to be. That little bit of text that is your ad has a huge job to do, and you only have a few seconds to make it happen. In order to get the best results, out of necessity you must split test your ads using the script provided by all PPC platforms. What follows is all about writing PPC ad copy that performs and gets the conversions you are looking for.
People will click on your ad not so much because they believe you, but they have some hope that you are telling the truth. There are so many people in the world that you will come across many who are willing to give you a chance with your offer. For now, just write a compelling ad that gets people to click through, and you can work on the social proof later. You can learn the principles of copywriting to improve your ad writing ability, as well. It is almost impossible to establish any trust in one small ad, so we suggest you avoid being concerned about it. While social proof is important, even if you tell the truth in an ad about sales volume, they will not believe it.
Be Creative But Also Be Direct: Writing the ad copy for your PPC campaign allows you to experiment with your creativity and play with words, but at the same time you also need to be direct with your ad so that your target audience isn't left confused. You need to create an ad that is catchy, unique, and direct. You don't want to write an ad that looks generic but rather one that stands out from the crowd. Get your point across using as unique an avenue as possible. You can make your call to action more appealing if you experiment with the creative element of your copy.
Follow the AIDA formula: The age old copywriting formula of Attention, Interest, Desire and Action can be applicable to your PPC ad copy too. You can still apply the AIDA formula, even though you don't have much space to work with. Use your copy to grab the attention of your target audience and generate interest and desire; then wrap it up with a call to action. While it may take some time to perfect if you're new to copywriting, it's not difficult to get right if you focus. You will craft good ad copy when you use this proven formula.
If you've never done copywriting before, it may take some time before you get good at writing PPC copy; but nevertheless your efforts will be worth it in the end. If you know a little bit about writing copy, then this should come pretty easy to you. In a way, writing a PPC copy helps you work on your creativity and actually have fun creating your ads. So go ahead, get your mind churning with new ideas and start working on your copy right away.
People will click on your ad not so much because they believe you, but they have some hope that you are telling the truth. There are so many people in the world that you will come across many who are willing to give you a chance with your offer. For now, just write a compelling ad that gets people to click through, and you can work on the social proof later. You can learn the principles of copywriting to improve your ad writing ability, as well. It is almost impossible to establish any trust in one small ad, so we suggest you avoid being concerned about it. While social proof is important, even if you tell the truth in an ad about sales volume, they will not believe it.
Be Creative But Also Be Direct: Writing the ad copy for your PPC campaign allows you to experiment with your creativity and play with words, but at the same time you also need to be direct with your ad so that your target audience isn't left confused. You need to create an ad that is catchy, unique, and direct. You don't want to write an ad that looks generic but rather one that stands out from the crowd. Get your point across using as unique an avenue as possible. You can make your call to action more appealing if you experiment with the creative element of your copy.
Follow the AIDA formula: The age old copywriting formula of Attention, Interest, Desire and Action can be applicable to your PPC ad copy too. You can still apply the AIDA formula, even though you don't have much space to work with. Use your copy to grab the attention of your target audience and generate interest and desire; then wrap it up with a call to action. While it may take some time to perfect if you're new to copywriting, it's not difficult to get right if you focus. You will craft good ad copy when you use this proven formula.
If you've never done copywriting before, it may take some time before you get good at writing PPC copy; but nevertheless your efforts will be worth it in the end. If you know a little bit about writing copy, then this should come pretty easy to you. In a way, writing a PPC copy helps you work on your creativity and actually have fun creating your ads. So go ahead, get your mind churning with new ideas and start working on your copy right away.
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